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Blu Betty is a proudly South African brand with our shoes being manufactured in Durban, KwaZulu-Natal, South Africa. We strive for authenticity, quality and individuality in design and execution. We eschew mass consumerism and prefer to be “artisanal” in context and in our offering. Whilst we have seen fantastic growth since the inception of Blu Betty and are proud to be one of the leading shoe brands in the country, we still subscribe to the concept of “slow fashion”!

Blu Betty’s team includes one of the most talented shoe designers in South Africa and as such we are able to produce original, relevant and contemporary designs with a touch of quirkiness which sets our brand apart. Blu Betty has its own factory so we are able to be agile and fresh in design and are able to effectively manage our production and manufacture. We are drawn to the authentic and “organic” look so “effortless style” is always translated into our designs! However, a sense of the classic and inclusion of current trends/materials/technology also has a design influence.

The stakeholders of Blu Betty have a collective experience of 70 years in the footwear industry in design, marketing and production and are proud to be SA based manufacturers.

When you buy Blu Betty shoes you are getting a product which is limited in production and singular in design allowing you to bring out your own individuality. Our shoes offer exceptional comfort and our size curves are from a size SA3 – SA9 in most of our ranges.

In order to ensure that you are not disappointed when ordering your favourite pair of Blu Betty’s, we are able to make a pair of your order should your selection not be in stock (a lead time of approximately 4 weeks will apply).